RapidPOS Webinar: Understanding and Implementing Touchscreen Fundamentals
During this webinar, we will dive into the fundamental aspects of enhancing your touchscreen and how you can take your touchscreen to the next level. We’ll cover an extensive list of buttons/functions you can add into your touchscreen and how to make changes on your own.
Understanding Cost in Counterpoint was our most recent webinar, held on June 23rd, 2021.
“Creating and Managing Loyalty Programs in Counterpoint” was our most recent webinar, held on January 27th, 2021.
“Creating and Managing Loyalty Programs in Counterpoint” was our most recent webinar, held on September 23, 2020.
Below is a recording of our most recent webinar, “Working With Accounts Receivable in Counterpoint (A/R)” held in August 2020.
Visit our blog to see past and future webinars.
Below you’ll find our recording of the most recent webinar on Replenishment within Counterpoint!
We will review setting min/max levels on inventory, and generating reports to recommend replenishment using a variety of methodologies.
We will also cover how replenishment reporting, and other Counterpoint tools can make your purchasing functions more efficient.
A recording of the webinar from June 3rd on Rapid POS & NCR Counterpoint Reporting has been posted below!
Counterpoint has over 220 reports and we will expand into our favorite reports that can help you better understand and grow your business!
The webinar topic for Wednesday (May 26, 2020 at Noon Pacific / 3:00 pm Eastern) was “Creating and Working with Sales Kits”.
See the recording below!
The video from the webinar that was hosted on Wednesday (May 20, 2020 at Noon Pacific / 3:00 pm Eastern) has been posted below:
“Rapid: Working with Promotions in Counterpoint”.
See our past and future webinars here: https://rapidftpos.com/blog/
The Veterinary Feed Directive (VFD) rules promulgated by the Food & Drug Administration (FDA) will change how many feed stores and farm supply stores do business. When the rules become effective, feed products that could previously be sold over the counter will require certain documentation issued by a veterinarian. Click the link below to view a flier issued by the FDA on August 10, 2015 about the Veterinary Feed Directive (VFD). It includes high-level information about how the new VFD rules might apply to distributors of medicated feed products that include drugs covered by the VFD.
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The lifeblood of your feed store or tack shop is your customers. Every interaction offers the opportunity to build or diminish the strength of your bond with your customers. A robust POS system can offer you many opportunities to improve your relationship with your customer, and to build and sustain customer loyalty.
Connection With Your Customer
“You have to be no less than a customer concierge, doing everything you can to make every one of your customers feel acknowledged, appreciated, and heard. You have to make them feel special, just like when your great-grandmother walked into Butcher Bob’s shop or bought her new hat, and you need to make people who aren’t your customers wish they were.”– Gary Vaynerchuk, “The Thank You Economy”
When day-to-day business can fill every available minute, it is difficult to find the time to think strategically. Unfortunately, connecting with your customer in a meaningful way is one area that requires effective strategic and tactical thinking. To jump start this process, you can approach your strategy around customer connection with the following framework:
For each of the platforms in this approach, a robust POS system becomes a window into your customer data, offering tools to support both planning and implementation of your strategy.
Know Your Customer
Feed stores and Tack Shops are linked to the local communities where they are based. Most feed store customers live within 10 miles of the store where they shop. You have a diverse mix of consumers and business that you sell to including farmers, ranchers, equestrians, pet owners and gardeners. This is a starting place for the first platform of a feed store’s customer connection strategy — Know Your Customer.
Your POS system can be the focal point for data collection about your specific customers. Through your system, you have the opportunity to capture meaningful information including your customer’s name, address, email address, purchase history, birthdays, anniversary. . . Knowing your customer at the individual/family/business level is crucial to any targeted engagement.
But knowing your customer also extends to understanding seasonal buying patterns, anticipating demand and having the feed, tack and other products customers want in the store ready for sale. Tapping into your POS system reports can deliver compelling insights into your customers’ preferences and behavior.
Speak To Your Customer So They Want To Listen
Your POS system unlocks tools to communicate with your customer more effectively. Targeted email campaigns can be configured and launched with ease. You can use your POS to isolate and communicate with specific classes of customer (e.g., landscapers, designers, or consumers). Customer loyalty programs can give you a vehicle to reward customers for their purchases, and address store needs. For example, flash promotions to move sluggish inventory can be offered to loyalty program members, or quickly sent by email to customers most likely to take advantage of that promotion. Customers who haven’t purchased from your store in a while could receive a “We miss you” message. Customer rewards programs can be configured with a future discount to drive traffic into your feed store during traditionally slow periods.
Cultivate Good Feelings
McKinsey reports that “70% of buying experiences are based on how the customer feels they are being treated.” Calling a customer by name, sending new customers a “thank you” email, having product location, availability and other useful information (such as ingredients and nutritional data) accessible by your team in the yard with mobile POS devices, and moving people quickly through check-out lines all support the creation of positive customer experiences that lead to repeat business and referrals.
A Snapshot Program (getting customer’s to submit photos of their pets/livestock) can engage customers, promote targeted services such as forage analysis for your dairy customers, and ration management and on farm consulting, and acknowledge community success stories from shows, fairs, equestrian events . . . . Customers can be invited to workshops that might be most relevant to their particular interest — imagine a poultry care workshop being offered to customers who purchased peeps.
Your POS system quickly becomes the focal point of information collection and dissemination, and the launchpad of customer communications.
Measure, Assess, Adapt
Every customer connection is somewhat an experiment. What works wonderfully in one feed store may only have a mediocre response in another. Your POS system offers tools to help you measure and assess the success of your customer connection efforts. Knowing how many customers responded to particular promotions gives insight into how to modify future promotions. Tracking attendance and whether a particular workshop or community event resulted in an uptick in sales of featured items helps guide future events and workshops.
Every marketing effort has a number of variables that impact its success. The timing of a workshop directly impacts attendance levels. Some programs benefit from longer promotion times while others are more suited for quick action. Over time, your POS system can help you optimize your offerings by helping you understand what works best for your unique customer base.
Your POS system offers a powerful component of your customer outreach program. Creativity is the only boundary to the number and types of positive customer connections you can generate using this tool. Our feed and tack consultants are available to help you harness the capabilities of your POS system to help your customer relationships thrive.
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